Digital Fashion
A Response to The Global Supply Chain: Become the “New Fast Fashion”
This study investigated what digital fashion is, the superiority of digital fashion over fast fashion, and how digital fashion could be a more developed "new fast fashion" in the coming virtualised future. Even though the future might not be virtualised as we predicted, and the demands of digital fashion might not be as significant as in the presentation, with the rising awareness of environmental and social sustainability among consumers and the future generation, the current fast fashion business model could fall into disuse in the coming era.
What is affecting the global fashion supply chain?
Beyond 2022
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2022
From Off-line to On-line
Fashion trading is shifted and dominated by the online platform, yet the total sales, including online and bricks-and-blocks, decreased: uncertainty and insecurity
Four key shopper types have emerged over the pandemic (Eversheds Sutherland, 2021)
Digitally native companies
Why SHEIN is racing ahead?
Agile, Adaptable, and Aligned Supply Chain
Real-Time Fast Fashion: The supply chain differences between SHEIN and other fast fashion company
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Low price
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Large Product Range
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Low Inventory per Style
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High Productivity
However, Some is even more concise
Industry and society adaptation to the virtual community
Digital fashion’s supply chain
However, Some is even more concise
Industry and society adaptation to the virtual community
Digital fashion’s supply chain