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Digital Fashion

A Response to The Global Supply Chain: Become the “New Fast Fashion”

This study investigated what digital fashion is, the superiority of digital fashion over fast fashion, and how digital fashion could be a more developed "new fast fashion" in the coming virtualised future. Even though the future might not be virtualised as we predicted, and the demands of digital fashion might not be as significant as in the presentation, with the rising awareness of environmental and social sustainability among consumers and the future generation, the current fast fashion business model could fall into disuse in the coming era. 

What is affecting the global fashion supply chain?

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Beyond 2022

2022

From Off-line to On-line

Fashion trading is shifted and dominated by the online platform, yet the total sales, including online and bricks-and-blocks, decreased: uncertainty and insecurity

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Four key shopper types have emerged over the pandemic (Eversheds Sutherland, 2021)

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Digitally native companies

Why SHEIN is racing ahead?

Agile, Adaptable, and Aligned Supply Chain

Real-Time Fast Fashion: The supply chain differences between SHEIN and other fast fashion company

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  • Low price

  • Large Product Range

  • Low Inventory per Style

  • High Productivity

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However, Some is even more concise

Industry and society adaptation to the virtual community

Digital fashion’s supply chain

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However, Some is even more concise

Industry and society adaptation to the virtual community

Digital fashion’s supply chain

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